Campaign of Mi Nina redesign to showcase and amplify their lively brand identity and flavorful chips
WHAT I DID
Brand Strategy, Visual Identity, Verbal Identity, Launch Campaign
THE CONTEXT
Mi Niña celebrates heritage, authenticity, and the joy of sharing good food. But its brand identity didn’t fully capture its lively, celebratory spirit.
THE CHALLENGE
Transform Mi Niña’s brand identity to match the warmth, vibrancy, and authenticity of the experience inside the bag.
PACKAGING
BRAND GUIDELINES
OUT OF HOME
DIP INTO TRADITION CONTEST
