mi nina tortilla chips logo and packaging rebrand + launch campaign
View the full project here
WHAT I DID
Brand Strategy, Visual Identity, Verbal Identity, Launch Campaign
THE CONTEXT
Mi Niña celebrates heritage, authenticity, and the joy of sharing good food. But its brand identity didn’t fully capture its lively, celebratory spirit.
THE CHALLENGE
Transform Mi Niña’s brand identity to match the warmth, vibrancy, and authenticity of the experience inside the bag.
Packaging
Brand Guidelines
OOH
Online Advertisements
Dip into Tradition Contest
