a copy-led campaign aimed to empower diverse daters

a copy-led campaign aimed to empower

diverse daters

🎉 The 63rd Annual Hatch Awards - Student Campaign Bronze Bowl Winner 🎉

TEAM

Copywriter: Anjana Patel

Art Director: Jennifer Liu

THE BRIEF

"Create a copy-led campaign that taps into the psyche of diverse daters seeking the most personalized way to make equitable and compatible connections."

THE CAMPAIGN

Imagine a world where individuals are free to love and be loved without prejudice or discrimination — where relationships transcend societal norms and embrace diversity. We can imagine it. 

Brand Essence Video

OOH

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